My journey into the world of custom fishing lures started at 16, 4 years ago, bonding with my Dad, Jesse Romrell, fishing and making our own custom baits. It was during those times that we realized something crucial - the best baits aren't just lures; they're stories waiting to be told. Inspired by this insight, I founded Ram Rod Bait & Tackle with a singular goal in mind: to craft quality freshwater baits that hook fish, not just fishermen.

But don't just take our word for it. Our products speak for themselves. Unlike mass-produced baits that flood the market, each Ram Rod Bait is a work of art, infused with the passion and expertise of generations of fishermen. And it's this authenticity that resonates with our customers, forging lasting connections and building a loyal community of anglers who swear by our products.